Products & Catalog - Sell Products & Services

Owned by Hassan A
Last updated: Mar 26, 2024 by Matthew Miao
4 min read

 

You can showcase and share your products and services with your customers for them to browse items and add to a cart without leaving the chat.

Here is a few demo video you can check:

Native & Smooth WhatsApp eCommerce checkout demo:

 

 

WhatsApp eCommerce chatbot with RazorPay demo:

 

 

WhatsApp eCommerce chatbot with Billplz demo:

 

 

Please note:

  • test WhatsApp phone numbers don’t support testing product catalogue messages.

  • Also, WhatsApp cloud API already support product catalogue features now.

    You can find the step-by-step training below & demo as well.

You can watch the demo you can build with the product catalogue message here: YouTube Playlist

To use products and catalogues in your WhatsApp Business API account, please follow the next steps.

 

Create product catalog & Upload Inventory to Facebook

First, you need to upload your inventory to Facebook. You can use the API or Facebook’s Commerce Manager to do that.

Your inventory needs to be uploaded to Facebook in a catalog format — see About Catalogs for more information.

If you already have a Facebook catalog set up, we suggest that you leverage that catalog for WhatsApp commerce use cases.

If you need to create a catalog, there are two possibilities:

You can upload only one catalog per WhatsApp Business Account (WABA), but the same catalog can belong to multiple phone numbers.

 

You can watch the video here:

 

 

Special requirement for selling in India

If you are selling in India, you need to comply with Facebook requirement about product catalog, more details, you can find out in the video below:

 

Sync the products from Facebook to UChat

Now back to UChat, go to WhatsApp Cloud channel, you can click “View Catalog”, and then it will pull all the catalogs under your current business account.

And select the “Facebook to Local” button as per the screenshot above. You should be able to sync all the products in your Facebook catalog back to our built-in eCommerce.

And the most important thing here is to make sure the “SKU” in UChat is the same as “ContentID” with your Facebook Catalog.

And here is the same value in Facebook Catalog.

 

Connect Product catalog with WhatsApp number

You need to connect your WhatsApp number with a product catalog. Only after that, you can send the product catalog messages.

You can learn how to do that through the video below:

 

Send product catalog message

Now you have to sync the product catalog into UChat built-in eCommerce, you can now use the send product in the send message node.

If you go to your WhatsApp Cloud API, when you click “View catalogue”, you will be able to see the catalog ID that is connected with your WABA account.

 

You can select to send single product message or multiple product message

If you are sending multiple product messages, you can select how many sections you want to include, and then choose the retail ids(which are contentID in the Facebook Catalog).

If you have already synced Facebook Catalog with UChat ecommerce, you can use the “Get products” action to dynamically populate the retails IDs.

You can go to Actions, and then select “ecommerce”, and then “Get products”

You can use built-in filters to dynamically populated the retail IDs to use in sending product catalog messages.

You can find more details here:

 

Set up product inquiry trigger

You will learn more about setting up a “WhatsApp product inquiry trigger”. This will trigger the message every time your customer sends you a message inquiry on the product detail page.

Check the video below for more details:

 

Set up whatsapp order created trigger

WhatsApp order received trigger will be triggered when the user sends the cart.

You can use the value inside of this trigger to generate the checkout link for the user.

You can find more details in the video below: