Facebook Lead Forms Report

Owned by Matthew Miao
Aug 15, 2024
2 min read

The Facebook Lead Forms Report analyzes the leads generated through forms, helping to evaluate the effectiveness of lead capture campaigns.

Steps to Access:

  1. Within your bot, go to Analytics.

  1. Select Facebook Lead Forms from the left-side menu.

Available Report Types

Here is a brief explanation for the graphs in the Facebook Lead Forms reports:

Line Graphs

  • Clicks:

    • The orange line represents clicks in the current period.

    • The gray line represents clicks in the previous period.

  • Bot Users:

    • The blue line represents bot users in the current period.

    • The gray line represents bot users in the previous period.

 

Filtering

  • In the Facebook Lead Forms reports, you can filter the data displayed in the graph by all ads or by a specific ad reference payload, allowing for a more detailed performance analysis.

 

These descriptions provide a clear understanding of how to interpret the graphs and use the available filters to analyze the relevant data in each report.

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